A couple of weeks ago, Cynthia Smoot of the popular Dallas blog Oh So Cynthia invited me to Sneak Peek at Dallas Market Center. Cynthia Smoot hosted this year’s Sneak Peek which is an exclusive behind-the-scenes look at fashion trends and Fall 2014 lines with fellow Dallas bloggers. It was a walking tour of the different brands’ showrooms topped off with a fashion show. So I thought I’d share with you some of the fashion knowledge I took home and give you a “Peek at Sneak Peek” (sorry couldn’t resist the pun). Below are some outtakes from the day’s events.
A Sneak Peek at Dallas Market Center
Dallas Market Center is the most complete wholesale merchandise resource in the world. It has been bringing buyers and exhibitors together for more than 50 years. You’ll find products representing every category including home furnishings, gifts, decorative accents, lighting, garden accessories, gourmet items, holiday décor, textiles, fashion accessories and apparel. They hold 50-plus markets each year attended by more than 75,000 buyers from across the globe.
In layman’s terms, the exhibitors are the brands and manufacturers who have showrooms spread throughout the Dallas Market Center (DMC). They showcase their designs/products in their showrooms so that buyers (think stores like Neiman Marcus, Nordstrom, Saks, and even smaller boutiques, etc.) would go there and choose pieces they would like to order to sell in their stores. DMC acts like the middle man, bringing the two together. So imagine my excitement being invited to Sneak Peek to see all the action right before those products reach the stores!
Upon arrival, someone from DMC had greeted me and directed me to where the rest of the bloggers were. I got my badge and as soon as we were complete, we headed out on the 3 top most floors since the fashion showrooms were located there. The reason being? The top of the DMC had the best natural light and we know how it important it is when it comes to fashion. You know how sometimes when you are in store and you fell in love with a certain piece because of its vibrant color only when you get home, it looks different? Some stores use a certain lighting that makes clothes look great but what we want is how it translates in the outside world! Or how about some pieces you buy online? Too much use of flash makes it look bright and dainty. But when you get it in the mail, it looks darker? So for fashion showrooms, it’s important for brands to showcase their pieces to buyers with the best natural light as possible.
Shown above is Cynthia Smoot and Brad Hughes, President of Brad Hughes & Associates. His showroom houses some of the best brands like Catherine Malandrino, Lafayette 148 New York, and Finley among others.
Other brand showrooms we visited included Miss Me jeans which are very popular here in Texas, Rock Revival…
and Shirin Askari’s line, Askari. For those who watch Project Runway, do you remember her? I’m a huge fan of the show and remembered her as soon as I saw her pretty face! She now has a fashion line called Askari, which features that feminine cool vibe that I love. Her Spring/Summer 2014 collection is so fresh and fun. I would love to wear each and every piece from that collection. And by the way, just had to share that tee she’s holding “This CHIC is Bananas”. That’s a seller for sure!
And then we got invited over to the Sugarhill Boutique showroom which houses several brands like Sincerely Mary, Adelyn Rae, Aryn K. and more. They were so sweet and even gave us a goodie bag to take home. I fell in love with those two shorts below which would be a perfect festival outfit. And that two-piece suit? Beyond ahhh-mazing!
Other brands we saw at the other showrooms included Ali Ro, Winston White, Naven, NYDJ and many many more!
Do you know that NYDJ is one of the largest denim brands out there? Their Lift Tuck technology is probably what makes them one of the most sough-after jeans out there today!
After hours of visiting several showrooms, we ended up with some Champagne toasts and a beautiful fashion show at the World Trade Center’s ground floor. There were so many trends and so many photos I took but below are some of them. I’ll try to share the rest of the photos on My Fashion Juice’s Facebook page so as not to overwhelm you here.
Hope you had fun reading and going through behind-the-scenes photos. Come back soon. Until the next Sneak Peek! Thanks to Dallas Market Center and Cynthia Smoot for having us!