Weeks ago, rumors were spreading that the Dolce Vita for Target shoes were only going to be sold at the Harlem location. But today, they’re already available for purchase at Target online. But why am I not surprised that they aren’t as hot as its predecessor? Let’s take a look before we analyze. Below are the shoes from the Dolce Vita x Target Collaboration.
UPDATE: I’ve seen the shoes and they are all a big disappointment. Poorly made. They look so cheap – even the one that I thought was nice. 🙁
Aside from the shoes shown above, there’s still one more style from the Dolce Vita x Target Collaboration which is the black lace up boot. Sadly, it is the only style that I’d like to have. The three-buckle ankle boot above is also cute but this length suits me better. Here it is:
I’m not surprised that unlike the Cynthia Vincent for Target shoes, they didn’t sell out that fast. The minute the clock strikes midnight the day the Cynthia Vincent for Target shoes were available for purchase online, the beloved wedges started to sell out quickly. In fact, by early morning, there were no more available yellow, brown (camel) or black strappy wedges in my size. I had to hurry to the local Super Target in our area just to find the one last pair of the brown/camel wedges which was actually a half size smaller than mine. But of course, I knew I had to get it. Good thing it fits. But going back to the Dolce Vita for Target collection, what has gone wrong? Or let me rephrase that – why isn’t it as hot?
Lack of Advertisement
I personally think it lacked the advertising that it needed. Dolce Vita may not be on the expensive side of shoes, but they’re not exactly cheap either. Their shoes can run well above $100s… perhaps up to the $300s. If only this collaboration was given enough exposure and advertised well in advance, then the consumers, so much so the shoe lovers, would have known and looked forward to its release.
But then again, there’s the issue of misinformation. It was announced that this collection would be out in August 22. However, for some reason, Target suddenly offered it online (and in select stores) today – almost a month in advance. Another misinformation – they said it will only be sold at their Harlem location – then again, it’s already online. Don’t get me wrong. This is actually a good thing for people in other parts of the country like me. However, for people like me who are nowhere near NY, I have already scrapped the idea of getting one – since there’s no way I’m flying over just to get one nor will I call distant friends for a favor… for a Dolce Vita x Target pair of shoes.
The styles are rather simple or perhaps the best way to describe it – very common and… sorry to say, but in a cheap kind of way. Furthermore these shoes are more ideal for Fall/Winter seasons. We’re still in the Summer season – and we’re definitely experiencing all that heat! When the Cynthia Vincent x Target Collaboration came out, it was already the perfect time to wear those sandals right away. But as for these flats, boots and oxfords being released on the hottest days of the year? I personally think it’s bad timing. While there are those who shop ahead of time, there will be more people who would wait. These consumers are those are on a budget or those who usually buy stuff only as the need arises. And since the season hasn’t left them feeling like they already need boots or other closed shoes, they’ll probably skip on these for now.
I personally like Dolce Vita shoes. Heck I have two shoes from the label that I truly adore. Most of my loyal readers know my Dolce Vita black lace up booties and most of them love it as much as I do. The only thing is, not a lot of people know the brand. What’s even hurting this Dolce Vita x Target collaboration is the fact that Dolce Vita shoes usually go on sale and most of them can be found at Nordstrom Rack for less than $50. That’s why not a lot of people are thrilled to see the Dolce Vita x Target collection.
Well, that’s just my two cents. Besides, it has only been released. Who knows in a few days or weeks, it will sell out eventually. Well, despite all these, as a fashion lover, I am still interested in getting the Dolce Vita for Target lace up boots. I have a lot of outfit ideas going on in my mind right now. So we’ll see. What do you ladies think?